The Partners

The brief is to create a name and a logo design for and art exhibition that travels to different hospitals all cross the UK. I chose this brief as it seemed very appealing as the idea of creating a logo for an art exhibition that will be seen by millions across the country seems very interesting. I initially looked at name generation and came up with two names. One of which being the name I chose and another being the reason why I chose the one I did. Wandering Art was the name I came up with because the art moves around all over the country frequently so I think it work’s really well. I started to get a few initial ideas down on paper and I worked with a few different images before coming up my final illustration that I added to the logo. I used the first letter of each word and tried to keep the movement in them by using a brush stroke through the whole design. I think the illustration has worked really well and I needed to add the name to the design to see how that looked. I added the typography to the illustration and played around with the layout.

Space bar

I was asked to design a logo for ‘Space Bar’ in Newcastle College. This was a really hard brief to work with because the whole building had been wasted for so long and had no brand or anything in the whole establishment. I started with some name generation exercises and put every name that popped into my head onto paper and went through a process of elimination. I decided to work with the name ‘Wasted Space’ I think its very appropriate but I still decided to create a logo using just the name space in case the client didn’t like the name. My initial ideas seemed to be images of space and images of food and drink etc but don’t seem to work very well. I then looked at typography that will suit the bar as I didn’t want anything to obvious and I decided that that look that would suit ‘Space Bar’ best would be the very contemporary and modern. I started with some initial scamps and put everything down on paper before I started on the Mac. I decided to look more into the work of designers like Si Scott and the way he works with typography creating everything very modern however it all looked a little bit too over the top so I went back to basics and decided upon a very simple typeface with a box around it to tie everything in together. I developed the idea over and over again and came up with my final idea. The next thing I had to look at was a colour pallet that would suit the contemporary look I was going for. I went with a soft blue pallet that really seemed to complement the typography. 

Bluebride Records

Bluebride Recording Company logo. The recording company has just been set up in Newcastle College and they have asked our class to create a logo for them. I immediately set out researching the Newcastle area and then moved onto researching recording companies. I came across a few really good companies that I decided to look more at and then I put them onto my Blog to tie in well with my Personal Professional Development. I immediately started looking at some initial ideas and got a few thing straight down onto paper as I find this is the easiest way to start designing by getting all of your ideas straight down on to paper in case I happen to forget any. My first few ideas seemed to be really gimmicky as I seemed to include images of the bridges in Newcastle and then images of the bridge in a guitar and they weren’t really working too well. I then looked at incorporating images together so adding the music note with the name or adding the music not to the bridge and not using any typography. This didn’t work, as it was really hard to tell what the logo was trying to advertise. I then create my best idea and it was an image of headphones but with the headpiece as a bridge so they were both collaborated into one. I really liked it and then took it into development. I changed the weight of each bridge stroke and then decided on what looked better. I then worked with the type for a while and decided that it looked best in black without any other colour in the logo because I noticed that a lot of recording company’s just had very simple colour pallets. My final piece is very successful and I really do like it. 

Seaton Slice

I was asked to design a logo for Seaton Sluice first school based on a design created by one of the students. I immediately started sketching out a few initial shapes of the rosette that the student created and really tried to simplify the design as obviously it was going to be printed onto a number of piece of clothing and packaging etc so the school requested that we kept the design to a bare minimum and very simplistic. I had a few ideas of just simple circle shapes to create the design but I thought my designs were almost to simple and there had to be something about my design which made it stand out from other peoples in my class that were fighting for the top spot. I then chose one of my designs to develop. It was just a circle in the middle of the page with two ribbons coming out of the bottom with Seaton Sluice First School printed in the centre of the circle. I then began to expand on the design and added an outer circle so there was two colours the middle of the circle to create some depth. The design was beginning to take shape. I then finally added outer part of the design to the logo and created the swirls around the outside. I think it has really came together now and looks really effective on its own on a white background but also works really well on a purple background (the colour of the school sweat shirt)