Currently off target...

Over the next three weeks, I did have plans to complete my Ministry of Sound brief, unfortunately I have had to take a detour and start a work placement way earlier than expected. Hopefully will be back on track with the live brief sooner rather than later. I think this is something that I will have to learn to deal with at all times and become flexible within working terms.

However work placement at JulesB is really going well.
Ill keep you up to date.

Heres the link to the website that hopefully I will be contributing too.

http://www.julesb.co.uk/?gclid=COvB2ZT23qwCFYYOfAodMyEmrQ

Steppin Stone

I found these Emails from Adam Johnson from 'Steppin Stone' thought they would be useful for my PPD.

AD206 - Negotiated Project. Time Plan.

Time Plan

W/C Monday 14^th November 2011

Research into big clubs all around the world that are as successful or not as successful as ministry of sound.

Research into other posters from the clubs listed above that he has already researched.

Research into the Ministry of Sound, including CD’s, DJ’s, music type, styles, genres and imagery from the club – décor etc.

Look at previous posters form the nightclub ‘Ministry of Sound’. Answer questions on each of them stating if they are successful or not and why.

Look at different typographers and the styles they use. Modern? Retro? Classic?

Look at poster layout, size, and structure.

Reviewing what I have and what I haven't done.

I have done a lot of research this week and have defiantly covered all of the things on my time plan. 

I will now have two days to relax and get back to working within my time plan on Monday.

This is what I have on my time plan for next week. 

W/C Monday 21^st November 2011

Start to think about initial ideas for posters.

Think about type size, what has to be on poster etc.

Try out different typography styles and see which ones work best.

Then have an ideas critique with peers and tutors.

Choose the style that he is going to set all three posters in.

Steppin' Stone.

Recently as a class we were asked to create a logo for the company 'Steppin' Stone'.
This was a live brief so would be very good if your work went into print.
The company is ran by two friends, in which they help people starting out with their businesses.
I created a few logos and showed them to Adam, the owner and creator of the company and he really liked them and looked into them a little bit further.
He then showed them to his work partner and they chose my design to run with.

AD206 - Negotiated Project.

Good Posters.

Poster 1.

Why is/isn't the poster successful?

This poster is very successful as it shows exactly what is happening and gives you the times and dates and they are very legible. The colours are very ‘nightclub like’ and the neon really works well. 

What could be done to make the poster better?

The poster could be made better by making the typography at the bottom more prominent by perhaps putting it in a black bock or a faint gray box with the opacity down so that it was more legible and not getting lost behind the picture. This would make the poster easier to read but overall the poster works really well. 

Poster 2.

Why is/isn’t the poster successful?

This poster is successful because of the colours used. I think the oranges and warm tones of the illustration really work well. The typography is very legible as its just a clipping mask of text. I think the free entry marking on the top of the poster is very good as that will be good when attracting people to come to the event.

What could be done to make the poster better?

I think if the main word, ‘edge’, was a little less cleanly cut out it may have worked better as it would have fit with the illustration. I think once again the typography at the bottom could have been made a little bit bigger so it was easier to read when on a po ster.

AD206 - Negotiated Project.

For AD206, I was given the opportunity to do something completely on my own and create my own brief and proposal. I decided to complete on of the live briefs from the D&AD briefs and the one I chose was for Ministry of Sound. The brief asks for the designer to create Three posters to advertise 'Saturday Sessions'.
http://www.dandad.org/awards/student/2012/categories/4/typography

I have started to look in a little bit of research by looking at posters that I think are and are not successful.

What is/isn’t good about this poster?

I dont think this poster is ver succesful because it looks quite boring and doesnt really look like its advertising a nightclub. I think the illustration could do with being changed so its more like a nightclub rather than a form of bridge. The bottom part of the typography is more legible than most of the posters but the name of the poster doesn't really look too good when i runs into the image it starts to get a little bit lost in the illustration. I would personally change the typography so it was in a block at the bottom of the poster and make the illustration bigger so it used more of the page.

What is/isn’t good about this poster?

I really don't like this poster. I think its very hard to read the name of the club and the background of the image doesn't really fit well with the club even thought it's a jungle party I think it looks very gimmicky and looks tacky. I think if I was to create the poster I would make it more professional by perhaps fading the opacity of the animal print and using it as most of the poster and then having all of the text together at the bottom of the page, or the top of the page in its own box.

What is/isn’t good about this poster?

I really dont like this poster. I think that all of the typography is far too much and it is really unlegible. I think the image in the back of the poster really doesn't work very well because of the complexity of it. However the poster is for a techno/trance event so I think that is defiantly something to consider when looking at the poster i will be creating and when genre the music is. If i was to create this poster myself i would once again keep all of the typography together and split it so that the imagery was the main focal point and the typography being in a box of its own. 

What is/isn’t good about this poster?

I really don't like this poster! The colours of the background really make it hard to read the typography and i don't think the illustrations do the event much justice. I think the the logo is in the best place so its more prominent that the rest of the poster but i don't think its very current, or up to date. I think if i was going to re create this poster, i would personally take away the coloured background and have one block colour and if the three colours needed to be used in the design i would consider using them for the typography.

AD204 Packaging.

For AD204 we were given three smaller projects. This particular module was not a normal module but more of an idea exercise and idea generation module. The module focused more on the idea generation and  development that having three beautiful, high quality visuals at the end of the project. I think this project was very successful as it made me think alot about getting my ideas straight down onto paper rather than over thinking ideas. 

The first part of the project was a team exercise and working in pairs we had to do a quick name generation exercise for a 'new orange juice drink'. Myself and my partner came up with the name 'Orange Pulse'. We thought we would aim our product at students and keep the cost low and create more of a energy juice drink that a standard fresh orange juice. I think its very successful overall and the logo works really well. I think the background of the bottle is very good and immediately screams that it's an orange drink.

The second part of the project was to find a piece of packaging that I didn't think was working and to rebrand the chosen product. I chose Apples Earphones as I thought compared to the rest of the range, the earphones didn't seam to work so well. I kept an image on the earphones so they are immediately recognisable but then added colour into the design to try and liven up the work a little bit. I think it worked really well as an illustration. 

The final part of the project was to design another piece of packaging for the Nuby Baby Range. I used animal print and pastel colours to make the designs soft and appealing to children. I really like this final outcome and i think my work has developed throughout this project, gradually getting better and I think they have resulted in my final piece.

The start of a new era!

First year finished. Now onto second year!
Cant believe how quick the last year has flown!
This course will be over before i know it, going to have to start thinking about my next steps and looking at other University's that I will be able to do a top-up year at.
This year is going to have to be my experimental year, I will have to venture into different aspects of Graphics instead of just taking the 'easy route' and sticking with what I know I can do.
So here goes...

AD206 - Negotiated Project. Time Plan.

For my negotiated project, I have given myself a time plan to work with.

Time Plan

W/C – Week Commencing

The Designer will:

W/C Monday 14^th November 2011

Research into big clubs all around the world that are as successful or not as successful as ministry of sound.

Research into other posters from the clubs listed above that he has already researched.

Research into the Ministry of Sound, including CD’s, DJ’s, music type, styles, genres and imagery from the club – décor etc.

Look at previous posters form the nightclub ‘Ministry of Sound’. Answer questions on each of them stating if they are successful or not and why.

Look at different typographers and the styles they use. Modern? Retro? Classic?

Look at poster layout, size, and structure.

W/C Monday 21^st November 2011

Start to think about initial ideas for posters.

Think about type size, what has to be on poster etc.

Try out different typography styles and see which ones work best.

Then have an ideas critique with peers and tutors.

Choose the style that he is going to set all three posters in.

W/C Monday 28^th November 2011           

Start to develop the style that he has chosen to do the three designs in.

Develop one poster further with one particular style then add that style to the other posters.

Print out posters to see how they look when printed.

Be involved in a development critique to get other peoples opinions on his work.

W/C Monday 5^th December

Start to bring together the three posters and get them ready for print.

Print all three posters.

Mount to foam board and cut out professionally.

Finally the designer will label and stable his research/development book.